When my colleagues within The John Lewis Partnership recommended Haystack to me, I wasn’t really sure what to expect. In the event, it was one of the best phone calls I ever made. They added value, were professional, insightful and good fun to work with. I’d use them again and would certainly recommend them myself!
Rick Jones - Head of Marketing
Greenbee
Case History:
In October 2006, The John Lewis Partnership launched its third customer facing brand – Greenbee; a direct services company which offers best in class products with the service and quality guarantee consumers expect from the JLP brand. Greenbee offers; financial services & leisure bookings.
Our role was to support the small Greenbee team in all aspects of the pitch and procurement process. Using our knowledge of the agency landscape and proven process management tools, we were able to streamline their search. This allowed the client team to focus on the business imperatives and engagement with the pitching agencies, rather than the process itself.
The Haystack Group attended all meetings in an advisory role and facilitated the decision making meetings at each stage. Finally, we supported the client with the contract and fee negotiation with the successful agency.
Partners Andrews Aldridge, a well established creatively focused DM agency demonstrated they understood the brand and could create powerful communications in a relative limited number of channels, were appointed to the business.
The Haystack Group
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E: Haystack Team