BMI Healthcare is the hospital operating division of the General Healthcare Group and is the largest private medical provider in the UK; With 49 private hospitals across the UK and more than 250k inpatients and 750k outpatient visits per year.

BMI Healthcare was looking for agency assistance to them develop the brand positioning and communications platform and to deliver the communications requirements through all relevant channels

At the end of the process, the client had engaged relationships with a diverse range of agencies;

In addition, new team members continued discussions with agencies to support them within pr, based on a verified long list and submissions organised by The Haystack Group.

Working with Haystack helped bring order and clarity to a process that can often be complex. They understood well where our suite of skills would dovetail with those of the other specialists. We were able to really focus on what would be the right approach and solution for the brand and the business.

Haystack really helped to make the BMI Healthcare pitch process work. The brief was well written and the objectives very clear. Haystack kept us all on the ‘straight and narrow’ and it was a great example of how a very competitive situation can be handled positively for all those involved.

We have nothing but good things to say about working with Lisa and Alan at Haystack. The thorough model that they work to in order to achieve the best agency search for their clients has been a great success for Soup.