Managing Partner

Alan is one of the few communications professionals who has had extensive experience in agency leadership with first hand knowledge of all the disciplines.

He has a reputation for being an innovative problem solver and business leader and his management experience helps him to lead the client/agency audit part of the business and help clients to redefine their business goals and agency relationships.

His career includes President of Northern Europe for Wunderman, CEO D'Arcy Masius Benton & Bowles, Hong Kong and China, CEO of IMP London, and Director Enterprise IG, London. Alan has worked with a wide variety of clients throughout his time in the industry but most recently he has managed pitches on behalf of Waitrose (direct marketing), Lindt (advertising), The Walt Disney Company (sales promotion) and Unilever (global advertising review for Skip/Omo). He has conducted agency effectiveness reviews for Friends Provident and BAT and has worked extensively with BSkyB in support of their retail and online acquisition strategy.