Les Binet heads DDB Matrix, DDB’s in-house econometrics consultancy. Over the years, Les has worked for a wide range of clients and played an important part in establishing DDB’s reputation for...more

...given the low penetration of thewhole smartphone marketplace,let alone the iPhone, why do so manymarketers’ mobile strategies beginand end with the iPhone?more

Brands are realising the importance of having a clear and consistent content strategy.  To be able to achieve this brands have to understand how and where we consume content.  So, what impact, apar...more

A few forward-thinking brands in the food and drink space are pioneering a new way of thinking about communications. Uniquely for their category, these brands are reaching out to their audiences an...more

Senior marketers may be committed to increasing levels of customer engagement, but research by Targetbase Claydon Heeley show the strategies being used are failing to impress the target audience.more

Most savvy marketing teams accept the need to extend beyond the ‘message+media’ campaign to the rolling delivery of branded content. Social media has a massive part to play in this but if the c...more

Have you noticed that frugal is fast becoming the new flamboyant? Consumers today are more value vultures than discerning shoppers and we have seen a big shift in marketing to the shopper rather th...more

Relevant, impactful domain names are diminishing as the internet becomes an increasingly crowded environment. In short, if you can get a good domain name nowadays you’ve done well – especially ...more

Digital Trends, Ideas and Technologies for 2010 looks at FOUR themes: Real-time; Won't Believe the Hype; Good Cause/Cause Good; and Developing a Playful Side.more

Struggling to keep up with how communications technology is changing consumer behaviour? And how this impacts on how you should communicate with your customers? Join the club. What we all know tho...more