The selection and retention of the right agency is critical because of the key role your communications agencies are able to play in promoting your company and its brand(s) and enhancing profitability.

Clients who think about the pitch process and put as much effort and creativity into designing it and briefing the agencies as they expect from the agencies' responses, get by far the best results.  Great clients spend time making sure they have understood what they need from their agency and creating the most appropriate longlist. They invest time and effort with the agencies throughout the process, challenging the status quo in their own departments as much as the ideas of the agencies.

Be brave! Changing your agency is a challenging and time consuming process so use it to make a real difference to your business.

The Haystack Group's dedicated team of consultants can help you every step of the way so for more advice on running a pitch, contact us.

Alternatively, if you plan to run the pitch yourself but just need help identifying relevant agencies our Pitchfork product is specially designed to help you.